Hi! I’m Ashley! I was and raised in Huntington Beach, CA. Surf City, home to the US Open! I have grown up around a surf community and have always loved and appreciated quality brands like Hurley and Volcom while growing up. As an adult, I have learned to appreciate the lasting quality of Billabong, O’neil and RVCA with my kids clothes, the local clothes tend to fall apart. This is what has inspired us to open a surf store.

Having a surf shop is awesome! I have always found myself my happiest near the ocean and watching great surfers is a favorite pastime of mine. I have a degree in Hospitality and love connecting with customers and people in general. I enjoy meeting with travelers because they bring a special energy when traveling and experiencing new scenery. 

I met Caesar Salazar (co-owner), when we were just 15 years old. He always had a positive attitude and a genuine heart. He always made me smile and always found way to make me laugh. I fell for him 18 years ago and can’t believe we are now starting a business together. This business venture is one of many we wish to have together. Together we have three awesome kids that inspire us to do everything we do. He has made this dream possible and we are excited to learn and grow, together, as we embark on this new adventure.